BrandTheory is directed by Adam Charlton. Adam splits his time between Brighton and Hong Kong, where he directs BrandTheory's sister studio, BrandCraft.

Our clients are in industries spanning corporate, fashion, finance, tech, cosmetic, F&B and NGO. We believe great branding is the result of an open and collaborative critical design process.


Clients & partners

Anvy, Artist Global, Bakehouse, Bread Elements, Fair Trade, Hong Kong Science and Technology Parks, JP Morgan, Mizzue, Pacific Place, Pech Cosmetics, RiPrism, Rooftop Film Co., Swire Properties, Yun Ya


Recognition & press

BrandNew, Branding Identity Design, Branding Served, Creative Talk Asia 2016, Design Ideas, Design Week, For Print Only, ffffound!, Looks Like Good Design, Packaging Served, Shijue, Subtle Patterns, The Inspiration Grid & Under Consideration.