Hack Chinese is a web application that enables students to speak, read and write in Mandarin. Hack Chinese came to us to develop their visual identity.
To develop a brand that would exist in a purely-digital space was a new challenge, however, one that was approached with our normal process. First we dove deep into the subject, speaking with the client over a number of meetings to tease out the key messages that would need to be expressed by the identity.
Three key ideas of Hack Chinese were teased out for us to illustrate within the identity as visual metaphors; the app's unique use of Spaced Repetition; communication and personal development.
We created a square, modular and flexible visual identity that can be used across different online platforms, as profile images and headers.